wishPB活动推广技巧有哪些?

mujeres-de-mexico-pMoIigQjsWY-unsplash.jpg

现在的Wish PB站内广告是卖家朋友们主要推广和引流的方式,wish的PB广告工具升级了两代但是无论怎样升级,PB的广告竞价和关键词还是要自己亲自去做测试,烧出来的广告效果才有可能更好!其中大部分卖家对于投放PB广告最头疼的问题之一:不知道如何去优化广告竞价。Image title关于wish的新品PB竞价,脑海中有很多疑问:比如我需要设置多少的竞价?1.5美金?1美金?0.8美金?今天小编就来和大家聊一聊wish的新品PB竞价策略。

Now the wish Pb website advertising is the main way for sellers to promote and guide their friends. Wish's PB advertising tool has been upgraded for two generations. However, no matter how to upgrade, Pb's advertising bidding and keywords still need to be tested by themselves, so that the advertising effect can be better! One of the most troublesome problems for most sellers is that they don't know how to optimize the advertising bidding. Image title about wish's new product Pb bidding, there are many questions in my mind: for example, how many bids do I need to set? $1.50? One dollar? $0.8? Today, I'd like to talk about wish's new Pb bidding strategy.

新品PB出价基本策略

1)先出价低,比如说最低出价是0.3,那么你就设置0.41

2)观察活动开始的3天,自然流量跟总流量,还有付费流量。

3)如果产品有展现量,没转化率,3天后就停掉这个活动(不要恋战)

4)如果产品有展现量,有转化率,就开始准备下周的活动设置,确保不要断掉。

什么情况会出高价烧PB?

1)当你的店已经有很好的发货数据,客户评价数据,你准备烧利润款

2)每款的利润必须高于40%,并且客单价超过10美金的适合烧高价

3)首图竞争力

这个是最重要的PB概念

PB的成功与否,主要看2个数据

1)首图点击率

2)购买意愿转化率

因为Wish的数据开放有延迟,所以这个数据是10天的延迟才会看到

您在此关键字的展示中,您的首图是否有吸引力,不同的关键字,搜索的人群是不同的,不同的首图,愿意点击的人群也是不同的。这是两个变数,一个是关键字,一个是首图,如果一个你看好的爆款,优化了首图,附图,内容之后,准备大力打造,那么我们就要做AB测试了。

什么是AB测试,你做好2个首图,或者5个首图

然后通过2家店,每家上2次同一个产品,这样就有4个产品。每个店先上一个主图A的产品,然后选择3个关键词,烧低价,同时开始准备主图B的产品,选择同样3个关键词,烧同样价格,这2个活动之间,唯一的差别是主图!这样就可以测试出来主图的流量差异(买家匹配度),然后再同样的关键词下面,做的好的主图,增加一个新的关键词,自己跟自己AB测试,这次改变的是一个关键词。

Then through two stores, each of which has the same product twice, there will be four products. Each store first on a main map a products, and then select 3 keywords, burn low price, at the same time began to prepare the main map B products, select the same 3 keywords, burn the same price, the only difference between these two activities is the main map! In this way, we can test the traffic difference (buyer matching degree) of the main graph, and then under the same keyword, do a good main graph, add a new keyword, and test with your own AB, this time change is a keyword.

AB测试没有捷径,只能耐心的改变一个变数,然后等3天的数据,你同时可以维护3个款,6个活动。目的只有一个,3周内找出一个爆款来,每天能出几十单。