Wish新规:下架的违规产品也逃不过罚款

今日,Wish平台给商家推送了一则“检查您的产品以确保准确性及误导性产品政策合规性”的提醒。提醒显示,Wish将免除下周期间编辑和永久移除的不合规产品的赔款,但是不豁免下架的违规产品罚款。

假发卖家注意!这些产品被视为误导性产品

据悉,Wish将销售虚假产品或让客户产生错误期望的产品视为销售误导性产品,还再次强调严厉禁止此类行为。销售误导性产品的卖家会受到罚款和移除产品的处罚。Wish表示:“标题、描述、价格、型号/颜色选项和用于产品广告的图片应该清晰、准确地反映所销售的产品。产品的所有变量都不能具有误导性。当用户真实反馈表示所收到的产品实物与产品宣传不符时,该产品将被判定为误导性产品”

It is reported that wish regards selling false products or products that make customers have wrong expectations as selling misleading products, and once again emphasizes the strict prohibition of such acts. Sellers who sell misleading products are subject to fines and product removal penalties. "The title, description, price, model / color options and images used for product advertising should clearly and accurately reflect the product being sold," wish said. All variables of the product should not be misleading. When the user's real feedback indicates that the received product is inconsistent with the product publicity, the product will be judged as "misleading product"

Wish还举例说明了误导性产品的例子:宣传某个具有高吸引力品质的产品,例如由真人发制造的蕾丝假发,却向客户发送了一件不具备该品质的产品,例如人造非蕾丝假发。

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11日之前编辑或永久移除不合规产品

根据提醒内容,在UTC时间2019年11月4日0时至UTC时间2019年11月11日0时期间,商户需仔细审核所有被宣称为蕾丝假发和/或真人发制假发的假发类目产品,以确保符合误导性产品政策。Wish将免除在此期间编辑和永久移除的不合规产品的赔款,但不豁免在此期间下架的不合规产品的赔款。在此期间,所有其它商户政策都将保留并继续执行。UTC时间2019年11月11日0时之后,所有不合规的产品,包括已上架和已下架的产品,均将受限于误导性产品政策。

According to the reminder, during the period from 0:00 UTC time on November 4, 2019 to 0:00 UTC time on November 11, 2019, merchants are required to carefully review all wig category products claimed to be lace wigs and / or human wigs to ensure compliance with the misleading product policy. Wish will be exempted from compensation for non-conforming products edited and permanently removed during this period, but not for non-conforming products removed during this period. In the meantime, all other merchant policies will remain and continue. After 0:00 UTC on November 11, 2019, all non-conforming products, including those on and off shelves, will be subject to the misleading product policy.

对此,卖家们要在11日之前仔细检查店铺的产品,并及时编辑或永久移除任何违反平台规则要求的产品,或者创建一个新的符合平台规则要求的产品。